HELP TELL THE REAL STORY OF AGRICULTURE

Become an Agriculture Advocate


Kansas commodity groups, representing corn, grain sorghum, beef, wheat, soybeans and pork organized a conference November 4-5, 2009 where growers and ranchers from across the state were trained on being an advocate for agriculture. Here are a few ways you can be an ag advocate.


Why YOU? There are a variety of organizations who are threatening your livelihood. In fact, these groups are very well funded with hundreds of millions of dollars in tax-exempt revenue annually. According to a study done by the Center for Food Integrity, “Consumers hold farmers/producers primarily responsible for humane treatment of farm animals, but they lack confidence and trust in all groups to ensure it.”

The public trusts you. 91% of the general public believes that farmers and ranchers are a credible source. 80% believe a HSUS spokesperson is credible and 15% say an elected official has credibility. You are a credible source, so now is the time to share your story. More importantly, people want to hear your story.

What should you tell people? Not everyone understands what it is you actually do. Tell about the work you do such caring for your crops, animals and land. Explain that you don’t have a 9-5 job and you work long days, weekends, and even holidays. The personal stories you can share are helpful to people in making a connection with you and better understanding the role of a farmer or rancher.

Most of the information people receive today comes from news sources, internet, and family or friends.


Social Media
Facebook
Create yourself an account at www.facebook.com. Upload a photo and insert some of your hobbies. Once you have a profile made you can upload news articles, photos, and even videos if you desire.

Blog
A blog is a simple website maintained by an individual. Blogs can be about events that take place, thoughts on a particular topic or a series of personal stories like a journal. You can also upload photos and video to your blog. There are a variety of free blog sites out there. A popular one is www.blogger.com. Here is an excellent example of an effective blog operated by a Kansas family of Mark and Kim Harms: Ranch Family Blog

Twitter
Twitter takes up the least amount of time out of all forms of communication listed. Twitter is micro-blogging site. You can go to www.twitter.com to set up an account. It asks you, “What's Happening?" You must answer in 140 characters or less. You can update as much or as little as you would like. Signing up, finding a few followers and just watching how the conversation works is a beneficial way to learn how to “tweet”.


Media Interviews
Here are a few things to remember when a reporter asks to interview you:

-Know your topic beforehand. Ask the reporter what you will be talking about.

-Do additional research if needed.

-Never hesitate to contact one of the commodity groups for more information to prepare for an interview

-Take a few seconds after each question to gather your thoughts.

-If you are being interviewed for a television broadcast, relax, and let your arms hang comfortably at your sides.

-Keep answers concise and speak clearly.

-It's okay if you don't know an answer to a question.


Letter to the Editor
You don’t have to wait until there is an “issue” stirring in your local newspaper to write a letter to the editor. Be informative, concise, and direct when you write a letter. Long drawn out letters are rarely read, or even published. Below are some examples.

Reactive Letter

Dear editor:

Readers of The Topeka Capital-Journal have nothing to gain, and potentially a lot to lose, by accepting the misguided advice in a September 26 letter delivering an anti-meat message under the guise of preventing global warming.

As a Kansas producer, the land is my livelihood and my legacy to future generations. When I chose to follow in the footsteps of my grandfather and Dad, I made a commitment to myself, my family and my community to be a good steward of the environment and do my part to provide safe and nutritious food for the world. As evidence of the success of ranchers, according to the Environmental Protection Agency, food animal production in the U.S. contributes less than 2.4% of total greenhouse gas emissions.

One American farmer or rancher produces enough food to feed 144 people each day. And because 85% of U.S. land used as pasture is unsuitable to grow crops, grazing animals, like cattle, more than doubles the area we can use to produce food for a hungry world.

Environmentally conscious consumers should continue to enjoy lean beef with confidence, knowing they are doing the right thing for their health and the earth’s natural resources.

 Name, Address, Phone number

 Proactive letter

Letter: Earth Day
 

Beef producers like myself are full-time environmentalists. I celebrate Earth Day every day — not only because my livelihood is so dependent on water and soil, but because protecting the environment is simply the right thing to do.

Living so close to the land every day, farmers and ranchers realize we are stewards of this planet. We are committed to leaving it in better condition for our children and our children's children.

Here in the United States, we're significantly ahead of the rest of the world in managing livestock production in an environmentally friendly manner. The entire U.S. agricultural sector contributes only 6.4 percent of total U.S. greenhouse gas emissions according to the EPA. Cattle represent only part of that figure. The world will celebrate Earth Day April 22, but it's something we celebrate every day.

Name, Address, Phone number


Facebook Pages to Visit

Kansas Corn Growers

Kansas Pork Producers

Kansas Grain Sorghum Producers

Kansas Wheat Farmers

Kansas Beef Council 

The Truth About Atrazine

Farm2U 

Blogs

Corn Commentary (NCGA)

Ranch Family Blog

 

Twitter

Kansas Corn

Kansas Cornhead

National Corn

National Pork

Pork Magazine  

American Soybean Assoc. News

Soybean Review

Beef USA

Beef Cattle News

Farm2U

Ethanol RFA

Growth Energy

Ethanol ACE 

 

 

Contact KCGA (staff directory)

Join  KCGA (membership)

Kansas ETHANOL Info

Corn News

Teachers' Resources

Environmental Resources

Corn Links

KCGA Leadership

Kansas Corn Commission (checkoff board)

National Corn Growers Association

Kansas Corn Growers Association
110 West 4th Ave., Garnett, KS 66032
Phone: 800-489-2676              E-mail:
corn@ksgrains.com